With the image of UMBC Transit becoming outdated and a website that was difficult to use and inefficient, the brand required a complete overhaul. From analytics, we discovered that UMBC Transit was the highest visited site on campus. With this knowledge, we took proper time and care maturing the logo as well as establishing a logical and easy style guide that can stand on its own for many years to come.
Image (2) presents the progression the logo went through starting from the original logo on top to the final on the bottom. The logo had to be simple yet recognizable, thus, a styled map pin was chosen because A) it is becoming a well-known symbol of transportation, B) it fell inline with the design of a 3rd party GPS tracking system (Transloc) for the transit buses that UMBC Transit subscribes to, and C) it was simple and easily scalable, for multiple applications including signage, animation, uniforms, stationary, etc.
Image (3) is one such application. These are schedules and maps of the 6 routes that UMBC Transit services. These are somewhat pocket-sized, at 5.5”x4.25” when folded, yet information-packed as it unfolds to 11”x17.”
Image (4) is a traditional trifold brochure for incoming students. With my guidance and the established style guide, I delegated a student employee to help design this brochure.
Image (5) is UMBC Transit’s website. It was imperative that the site was easy to navigate and has all the information present while being clean and simple. The site follows the style guide of UMBC Transit, and being a department under The Division of Student Affairs, it also follows their style guide as well. www.umbc.edu/transit